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McDonald's Just Revealed This Truth About Its Mascot

There's a reason why Grimace loves milkshakes after all.

Ronald McDonald, who?

Grimace, the fuzzy, purple blob, who's been a longtime member of McDonald's band of beloved mascots, unexpectedly had its identity exposed in late August—and the Internet can't seem to stop talking about it.

In an interview with the Canadian outlet CBC News, the manager of a McDonald's franchise in Windsor, Canada, Brian Bates, unofficially revealed that Grimace is in fact supposed to be a taste bud. Bates was recently named Outstanding Manager of the Year by the fast-food giant for his leadership during the COVID-19 pandemic.

"He is an enormous taste bud, but a taste bud nonetheless," Bates said to CBC.

RELATED: McDonald's Is Releasing These 50 Nostalgic Happy Meal Toys

The revelation left the Internet buzzing, especially considering McDonald's corporate Twitter account had something slightly different to say about the mascot's identity back in 2012. The Tweet said that Grimace is the "embodiment of a milkshake" (um, how exactly?) and yet, could also be a taste bud at the same time.

It goes without mention that some Mickey D's fans were left stunned.

Grimace wasn't always a smooth, friendly-looking blob. For those who aren't familiar with the mascot, he was originally depicted as Evil Grimace, a multiple-armed, milkshake fiend. In a 2012 column for QSR Magazineformer chief creative officer Roy Bergold explained the mascot's transformation from a scary personality to one that was more inviting and endearing.

"There have been characters created as mascots for quick-serve companies that admittedly scare little kids. We inadvertently created one at McDonald's and had to make some quick changes to correct our mistake," Bergold wrote. "The original Grimace was scaly, mean-looking, had four arms, and had no charm whatsoever. He scared kids. We changed him to a soft, plush, two-armed blob of a sweetheart who only wanted McDonald's milkshakes and to hang out with Ronald."

Whether you think he manifests a milkshake, a gargantuan taste bud, or is just a plain ole purple blob to you, there's one key thing that came to light from this "breaking" news: Grimace, who's been lying low over the past few years, maintains quite the reputation among McDonald's fans.

For more content that will make you nostalgic, be sure to check out 13 Long-Lost Foods from the '70s That Will Stoke Your Nostalgia. Then, don't forget to sign up for our newsletter.

Cheyenne Buckingham
Cheyenne Buckingham is the news editor of <Eat This, Not That!, specializing in food and drink coverage, and breaking down the science behind the latest health studies and information. Read more